// OPERATING MANUAL

The solo ceiling
is a choice,
not a fact.

Most operators trade time for dollars. One client, one交付, one cycle.

StackLayer runs three revenue layers simultaneously — agency, SaaS, and niche builds — under one Pty Ltd structure. Targeting $120k/month. Built with AI-native stack: React, Supabase, Anthropic, Stripe.

Not a side project. Not a lifestyle business. A compounding operating system.

// THE STACK

Three layers.
One structure.
One target.

MONTHLY TARGET $120K
01
Agency
Productized web builds + AI automation add-ons + mandatory care plans. Fixed scope. Repeatable delivery.
$40K /mo target
8 builds @ ~$3.5K avg + care plan MRR
02
Vertical SaaS
Betting edge dashboard. AI-powered +EV detection. AU sports focus. Subscription model.
$60K /mo target
~600 users @ $99 blended
03
Niche Builds
NDIS / accommodation / gov-funded builds. High ticket, high margin. Their care plans too.
$20K /mo target
2-3 builds/qtr @ $8-15K + care plans
// HOW IT RUNS
Productized, not bespoke

Six fixed-price offers. Template-based delivery. Care plan or walk. No custom quotes. No scope creep. No surprises.

MRR floor, always

Care plans ($200-500/mo) are non-negotiable in every contract. SaaS subscriptions next. The floor covers costs — project work is upside.

AI-native stack

React + Supabase + Stripe. Anthropic primary, Ollama fallback. Edge Functions route everything server-side. Keys never touch the client.

Ring-fenced, legit

Pty Ltd, GST-registered, insured. Betting tool framed as analysis — not financial advice. Regulated verticals separated by contract structure.

// WHY NOW
59%
of Australian SMBs have no website. The market is still open.
$679M
Australian web design market growing at 10.2% CAGR. Nobody is AI-native here.
$30-100
per month is what sports bettors pay for edge tools. AU market has no dominant player yet.
0
AI-native productized agencies in the AU market. No one has claimed this position.

The ceiling is a structure problem,
not a talent problem.

StackLayer exists because most operators build one revenue stream and hope it scales. The three-layer model compounds — agency pays for the runway, SaaS builds the recurring floor, niche builds fund the ambition.

It's not a side hustle. It's an operating system.